"Two subsidiaries of INNEO recognized as 'National Key Cultural Export Enterprises,' boosting high-quality development in cultural trade"

2025/06/05

Recently, the Ministry of Commerce, in conjunction with multiple departments, released the "Announcement on the National Key Cultural Export Enterprises and Projects for 2025–2026" , which aims to thoroughly implement the guiding principles of the Third Plenary Session of the 20th CPC Central Committee, promote the global outreach of Chinese culture, foster export-oriented cultural enterprises, and elevate the level of international cultural trade. Yinuoyun Technology (Wuhan) Co., Ltd. and Yunyu Zhiyin Intelligent Instruments (Wuhan) Co., Ltd. have been successfully included in this list due to their outstanding performance and innovative capabilities in the cultural sector.

Yinuoyun Technology (Wuhan) Co., Ltd. has long been dedicated to the technology field, leveraging cutting-edge technologies such as cloud computing and big data to pioneer new pathways for integrating culture and technology. Its business spans multiple areas, including the digitization of cultural content and the expansion of online cultural services. The company has developed an underlying sound quality and timbre system capable of high-fidelity automatic restoration of any instrument’s sound. It has also built a professional electronic instrument design software that enables AI-powered circuit configurations and rapid AI software generation tailored to smart piano production. This provides professional-grade instrument tones and over 200 combinable functions like accompaniment and composition. While most electronic pianos on the market merely simulate existing instrument tones, INNEO stands out by creating hundreds of unique timbres, significantly enhancing sound quality. Moreover, it has drastically lowered the cost barrier—smart pianos are priced at just one-tenth the cost of traditional mechanical pianos. At the globally renowned NAMM Show in Anaheim, USA, INNEO consistently secures tens of thousands of overseas orders. Through technological innovation, INNEO amplifies China’s voice globally and provides robust support for the export and dissemination of cultural products, driving the digital transformation of the cultural industry.

Yunyu Zhiyin Intelligent Instruments (Wuhan) Co., Ltd. specializes in smart instruments, deeply integrating traditional craftsmanship with modern intelligent technology. Its R&D-driven smart instruments not only deliver exceptional playability but also incorporate innovative features such as intelligent teaching and performance assistance, breaking the limitations of traditional instruments and gaining widespread international recognition. The export of its products represents not just instruments but also vehicles for spreading Chinese musical culture. Its main products include digital pianos, electronic drums, violins, cellos, electric violins, and electric cellos. The company operates R&D, manufacturing, and import-export teams across Shanghai, Hubei, Jiangsu, and more, with its violin production base located in Huangqiao Town, Taixing, Jiangsu. Last year, the company achieved nearly RMB 200 million in sales revenue. As China’s pioneer in developing first-generation digital pianos, Yunyu Zhiyin has become a unicorn enterprise in intelligent instrument R&D and a leading brand in the violin industry.

The designation of these two companies as National Key Cultural Export Enterprises not only recognizes INNEO’s subsidiaries for their achievements in cultural innovation and export but also opens new opportunities for growth. Moving forward, both companies will continue to uphold their innovative spirit, increase R&D investment, enhance product and service quality, and further expand into international markets. They will play a greater role in promoting Chinese culture globally and contribute to the high-quality development of China’s cultural trade.