The experts participating in this survey include Wang Shicheng, Deputy Secretary of the Party Committee of the China Light Industry Federation and Chairman of the China Musical Instruments Association, Zhao Min, former Party Secretary and researcher of the Central Conservatory of Music, Zheng Quan, an internationally renowned violin maker, national craftsman, and professor of the Central Conservatory of Music, Bian Zhaoqing, a famous musician, national first-class composer, and Vice Chairman of the China Musical Instruments Association, as well as Chen Jinwu, full-time Vice Chairman of the China Musical Instruments Association, and seven other industry leaders. In addition, relevant officials from the Service Trade Department of the Hubei Provincial Department of Commerce, the Industry Development Department of the Department of Culture and Tourism, the Wuhan Engineering Science and Technology Research Institute, the Wuhan Municipal Bureau of Commerce, the Propaganda Department of the Jiang'an District Committee of Wuhan, and the Huaqiao Street of Jiang'an District of Wuhan participated in the research.

The head of Yinuo International Musical Instrument Group provided a detailed review of the company's 8-year development history to experts. This is a benchmark enterprise that integrates brand building, intelligent instrument research and development, string instrument manufacturing, technology export, and deep integration of culture and technology. It is also a cultural export enterprise co founded by professionals in the fields of instrument manufacturing, audio acoustics, semiconductors, and more. Its business scope is extensive, covering various products such as smart pianos, digital pianos, smart guitars, smart drums, violins, cellos, mixing consoles, microphones, audio effects devices, etc. At present, the group has established three professional manufacturing factories in Huangpi District, Wuhan, Taixing, Jiangsu, Shenzhen and other places, becoming a leading enterprise in China's fully independent research and development of intelligent pianos. The company has over 10 invention patents, more than 20 utility model patents, and over 100 software copyrights. At the same time, the company attaches great importance to brand building and has completed brand registration in the United States, European Union, Middle East, Japan, South Korea, and Madrid Agreement countries. Its independent brand PHOENIX sells well in more than 50 countries and regions around the world, ranking first in sales on cross-border e-commerce platforms such as Amazon and domestic e-commerce platforms such as JD.com and Tmall. In 2024, the individual sales revenue will exceed 200 million yuan, and the group's revenue will exceed 400 million yuan.

At the research site, artists from Wuhan Conservatory of Music performed a trio of piano, violin, and cello using Yinuo instruments, showcasing the unique charm of traditional instruments and highlighting the significant improvement in timbre expression through technological innovation. The intelligent musical instrument independently developed by Yinuo International Musical Instruments has aroused strong interest among experts and received unanimous praise.

Bian Zhaoqing, who served as the music chief designer at the closing ceremony of the 2008 Beijing Olympics, performed a live trial of the cello independently developed by Yinuo Company, praising its "rich and full tone, excellent resonance effect". As a cultural ambassador, he expressed his intention to spread Chinese culture and musical instruments to all parts of the world.

Wang Shicheng believes that the practice of Yinuo Company fully proves that the traditional musical instrument industry can fully shape new international competitiveness through technological innovation and brand building. He suggested that Yinuo Company should strengthen its "five positioning": in terms of product positioning, focus on producing mid to high end new products; In terms of brand positioning, continuously strengthen brand building, enhance the core values and image shaping of the enterprise; In terms of market positioning, it is necessary to clarify the target customer group and achieve market globalization; In terms of competitive positioning, it is to become a "rising star" in the industry; In terms of development positioning, it is to establish a long-term vision and accelerate the pace of digital and intelligent transformation.

This survey has pointed out the direction for the future development of Yinuo International Musical Instrument Group, and provided experience and reference for the innovative development of China's musical instrument industry. It has also helped promote the shining of China's musical instrument industry on the global stage.

(Zhu Shuyang, Han Zhijun)