【Huangqiao Pride】INNEO International Returns Triumphant from Shanghai Music Expo, Showcasing Local Manufacturing on the Global Stage!

[Huangqiao Pride] Yinuo International Returns with Honors from the Shanghai International Musical Instrument Exhibition, Locally Made Instruments Shine on the World Stage! At the recently concluded 2025 China (Shanghai) International Musical Instrument Exhibition, musical instrument brands and industry elites from around the world gathered for a grand feast of music and technology. At this international event, Yinuo International Musical Instrument Group, a source of pride for Huangqiao, made a stunning appearance with its high-end violins and intelligent innovative products, showcasing not only the company's comprehensive strength but also allowing the sound of "Huangqiao-made" violins to reach the world stage.

As a leading enterprise in the musical instrument industry, Yinuo International achieved fruitful results at this exhibition. It is reported that during the exhibition, the company received customers from more than 30 countries in Europe, America, and Southeast Asia, with on-site orders exceeding ten million US dollars, setting a new record and achieving growth against the market trend.

The brand exhibition area was a hit, with smart products setting a trend. Through the overall layout of "three halls and four exhibitions," the Yinuo International brand exhibition area, with its professional design and high-quality product display, became the focus of attention, receiving an average of over 2,000 visitors daily. The atmosphere for discussions was lively, and fruitful results were achieved in foreign trade cooperation.

【High-end Violins, Craftsmanship Praised】PHOENIX's high-end violin OVD901 series, with its unique acoustic design, exquisite craftsmanship, and superior feel, won widespread recognition from master makers and professional players. Orders for high-end violins priced above 10,000 yuan doubled compared to last year, making it an outstanding representative of Chinese violins entering the international high-end market.

【Smart Instruments, Igniting a Hot Topic】The K1 Super Smart Guitar, making its public debut, became the focus of the event. Its innovative "silicone strings" and "universal playing mode" completely lower the barrier to musicality, allowing for instant mastery without learning, becoming a hot product driving the popularization and intelligentization of musical instruments. On-site intended orders exceeded 10,000 units, demonstrating strong product strength and market potential.

High-end events guide trends, strategic cooperation lays the foundation for the future.

The exhibition is not only an arena for product competition, but also a source of industry ideas. Yinuo International's numerous high-profile events during the exhibition made significant contributions to enhancing the industry's voice in the Huangqiao violin industry.

【International Violin Culture Forum Sets a High Standard for the Industry】

The 2025 China (Shanghai) International Violin Culture Forum and PHOENIX Violin Expert Appraisal Meeting brought together over 300 top experts from the global violin-making, performing, and education fields. Guests including Sun Ruiyong, Chairman of the China Musical Instrument Association; Zhou Xiaoyan, Vice President of the China International Investment Promotion Association; Wan Lijun, Executive Vice President of the China Art Education Promotion Association; and Li Xiaolei, Vice Chairman of the China Cultural Management Association, shared their insights from the perspectives of industry trends, international exchange, art education, and the integrated development of cultural and creative industries, jointly affirming the bridging role of violin art in promoting cultural exchange between China and other countries.

The classical violin-making tradition brought by Italian master luthier Simon Monasi, President of the International Violin Making Association (ELA), and the wisdom of Chinese violin making, represented by renowned Chinese violin makers such as Professor Hua Tianreng, former Vice President of the Shanghai Conservatory of Music, and Mr. Zheng Quan, a "Master Craftsman of a Great Nation" and internationally renowned violin maker, engaged in in-depth dialogue. Famous violinists Lin Chaoyang, Stefan Besan, Yao Liang, and other renowned Chinese and international performers, along with industry experts in production and teaching such as Zhang An and Xue Peng, delivered insightful presentations, outlining the diverse landscape and future prospects of the Chinese violin art ecosystem from multiple perspectives, including performance practice, manufacturing techniques, and instrument science.

In the expert evaluation session, a judging panel composed of experts from multiple countries conducted a comprehensive assessment of the PHOENIX OVD901 series violins through a rigorous process of "seeing, touching, performing, and listening." The product is considered to have "exquisite materials, superior craftsmanship, comfortable feel, and excellent sound quality," making it "an outstanding representative of high-end Chinese violin brands."

[New Smart Musical Instrument Launch Takes Place] At the 2025 PHOENIX International Musical Instrument Global Partner Conference and the PHOENIX Smart Musical Instrument New Product Launch, Qian Junjian, General Manager of PHOENIX International, personally launched the K1 Super Smart Guitar, stating, "K1 is not just a product, but a key to unlocking the world of music. We hope to use the power of technology to transform music from a specialty of a few into a daily activity for the majority." The product, with its innovative "universal playing mode" and pioneering silicone strings, significantly lowers the learning threshold while retaining a realistic playing feel, achieving an immersive experience of "pick it up and play, one person can form a band," attracting widespread attention from domestic and international customers. Industry observers point out that K1 is not only a hardware upgrade but also an upgrade to the music experience. It reshapes the relationship between ordinary people and music creation.The event showcased several strategic collaborations, propelling musical instruments from performance tools to "intelligent partners." Yinuo International and Gree Electric Appliances reached a strategic cooperation agreement, collaborating on product development, intelligent manufacturing, and global market expansion. Yinuo International also signed a cooperation agreement with the Songzi Municipal People's Government to jointly promote the deep integration of the musical instrument industry with the regional economy, creating a new industrial highland integrating production, education, and research. Furthermore, on-site signings with several important domestic and international clients demonstrated the vigorous expansion of Yinuo International's global network and the strong international appeal of the PHOENIX brand.

Brand awareness continued to rise, and user word-of-mouth spread widely. During the exhibition, Yinuo International's innovative products and important activities not only generated enthusiastic responses offline but also received comprehensive attention in media coverage.

At the mainstream media level, authoritative media outlets such as People's Daily, Hubei Daily, Yangtze River Daily, China Industry News, and Music Weekly gave prominent coverage to the company's performance during the exhibition; other media provided professional interpretations from the perspective of industrial upgrading and technological innovation.

In the social media sphere, the event also sparked widespread discussion on platforms such as Douyin and Xiaohongshu. Music enthusiasts spontaneously shared their innovative experiences with the K1 smart guitar, and the videos quickly trended on social media. Meanwhile, the hashtag #PHOENIXShanghaiMusicalInstrumentExhibition# sparked heated discussions, attracting over a million online viewers, achieving effective dissemination from professional circles to the general public.

This comprehensive communication strategy, encompassing mainstream media, industry media, and social media platforms, not only showcased the innovative vitality of Chinese musical instrument brands but also significantly enhanced the brand awareness of the Huangqiao violin industry.

The buzz generated by the Shanghai exhibition is translating into tangible momentum for the development of the Huangqiao violin industry. This triumphant return not only demonstrates the innovative strength of Yinuo International, leveraging Huangqiao's rich industrial foundation, but also provides a successful model for local enterprises to "go global."

As an industry pioneer that has expanded from Huangqiao to the world, Yinuo International's breakthrough will undoubtedly bring more orders to the local supply chain and create a larger platform for industry talent. We firmly believe that the Huangqiao violin industry will usher in a new round of upgrading and leapfrogging, making the "Violin Capital of China" shine even brighter on the world stage. At the recently concluded 2025 China (Shanghai) International Musical Instrument Exhibition, musical instrument brands and industry elites from around the world gathered to create a grand feast of music and technology. At this international event, Yinuo International Musical Instrument Group, a source of pride from Huangqiao, made a stunning appearance with its high-end violins and intelligent innovative products, showcasing not only the company's comprehensive strength but also allowing the sound of "Huangqiao-made" violins to reach the world stage.

As a leading enterprise in the musical instrument industry, Yinuo International achieved fruitful results at this exhibition. It is reported that during the exhibition, the company received customers from more than 30 countries in Europe, America, and Southeast Asia, with on-site orders exceeding ten million US dollars, setting a new record and achieving growth against the market trend. At this international event, Yinuo International Musical Instrument Group, a source of pride for Huangqiao, made a stunning appearance with its high-end violins and intelligent innovative products. This not only showcased the company's comprehensive strength but also allowed the sound of "Huangqiao-made" violins to reach the world stage.

As a leading enterprise in the musical instrument industry, Yinuo International achieved fruitful results at this exhibition. It is reported that during the exhibition, the company received customers from more than 30 countries in Europe, America, and Southeast Asia, with on-site orders exceeding ten million US dollars, setting a new record and achieving growth against the market trend.

Through the overall layout of "three halls and four exhibitions," the Yinuo International brand exhibition area, with its professional design and high-quality product display, became the focus of attention, receiving an average of over 2,000 visitors per day. The atmosphere for on-site negotiations was lively, and fruitful results were achieved in foreign trade cooperation.

[High-End Violins, Craftsmanship Praised] The PHOENIX brand's high-end violin OVD901 series, with its unique acoustic design, exquisite craftsmanship, and superior playability, has won widespread recognition from master violin makers and professional performers. Orders for high-end violins priced above 10,000 RMB have doubled compared to last year, making it an outstanding representative of Chinese violins entering the international high-end market.

[Smart Instruments, Igniting a Hot Topic] The K1 Super Smart Guitar, making its public debut, became the focus of the event. Its innovative "silicone..."The "string" and "universal playing mode" completely lower the barrier to musicality, enabling players to instantly learn and play without any prior learning. This has become a hot product driving the popularization and intelligentization of musical instruments, with over 10,000 intended orders placed on-site, demonstrating strong product power and market potential. High-end events lead the way, strategic cooperation lays the foundation for the future.

The exhibition is not only an arena for product competition but also a source of industry ideas. Yinuo International hosted several high-profile events during the exhibition, making significant contributions to enhancing the industry's voice in the Huangqiao violin industry.

International Violin Culture Forum sets a high standard for the industry.

The 2025 China (Shanghai) International Violin Culture Forum and PHOENIX Violin Expert Appraisal Meeting brought together top experts from the global violin-making, performance, and education fields. More than 300 leading experts attended. Guests including Sun Ruiyong, Chairman of the China Musical Instrument Association; Zhou Xiaoyan, Vice President of the China International Investment Promotion Association; Wan Lijun, Executive Vice President of the China Arts Education Promotion Association; and Li Xiaolei, Vice Chairman of the China Cultural Management Association, shared their insights from the perspectives of industry trends, international exchange, arts education, and the integrated development of cultural and creative industries, collectively affirming the bridging role of violin art in promoting cultural exchange between China and other countries.

The classical violin-making tradition, presented by Italian master violin maker Simon Monasi and President of the International Violin Making Association (ELA), engaged in in-depth dialogue with the wisdom of Chinese violin making, represented by renowned Chinese violin makers such as Professor Hua Tianreng, former Vice President of the Shanghai Conservatory of Music, and Mr. Zheng Quan, a "Master Craftsman of a Great Nation" and internationally renowned violin maker. Famous violinists Lin Chaoyang, Stefan Besan, Yao Gao, and other renowned Chinese and international performers, along with industry experts in violin making and research such as Zhang An and Xue Peng, delivered insightful presentations, outlining the diverse landscape and future prospects of the Chinese violin art ecosystem from multiple perspectives, including performance practice, manufacturing techniques, and instrument science. In the expert evaluation phase, a judging panel composed of experts from multiple countries conducted a comprehensive assessment of the PHOENIX OVD901 series violins through a rigorous process of "seeing, touching, playing, and listening."

They unanimously concluded that its "exquisite materials, superior craftsmanship, comfortable feel, and outstanding sound quality" make it "an outstanding representative of high-end Chinese violin brands."

[Smart Musical Instrument New Product Launch Becomes Industry Hot Topic] At the 2025-Nuo International Musical Instrument Global Partner Conference and PHOENIX Smart Musical Instrument New Product Launch, Qian Junjian, General Manager of Nuo International, personally launched the K1 Super Smart Guitar, stating: "K1 is not just a product, but a key to unlocking the world of music. We hope to use the power of technology to transform music from a specialty of a few into an everyday activity for many." With its innovative "universal playing mode" and pioneering silicone strings, this product significantly lowers the learning threshold while retaining a realistic playing feel, achieving an immersive experience of "pick it up and play, one person can form a band," attracting widespread attention from domestic and international customers. Industry observers point out that K1 is not only an iteration of hardware but also an upgrade of the musical experience. It has reshaped the relationship between ordinary people and music creation, driving the evolution of musical instruments from playing tools to "intelligent partners."

At the event, several strategic collaborations were simultaneously advanced: Yinuo International and Gree Electric Appliances reached a strategic cooperation agreement, with both parties working together in product development, intelligent manufacturing, and global market expansion; Yinuo International and the Songzi Municipal People's Government signed a cooperation agreement to jointly promote the deep integration of the musical instrument industry and the regional economy, creating a new industrial highland integrating production, education, and research. In addition, on-site signings with several important domestic and international clients showcased the vigorous expansion of Yinuo International's global network and the strong international appeal of the PHOENIX brand.

Brand awareness continued to rise, and user word-of-mouth spread widely.

During the exhibition, Yinuo International's innovative products and important activities not only generated enthusiastic responses offline but also received comprehensive attention in media coverage.

At the mainstream media level, authoritative media such as People's Daily, Hubei Daily, Yangtze River Daily, China Industry News, and Music Weekly gave key attention to the company's performance during the exhibition; other media provided professional interpretations from the perspective of industrial upgrading and technological innovation.

In the social media sphere, it also sparked widespread discussion on platforms such as Douyin and Xiaohongshu. Music enthusiasts spontaneously shared their innovative experiences with the K1 smart guitar, and the videos went viral after being posted. Meanwhile, the hashtag #PHOENIXShanghaiMusicalExhibition# sparked heated discussions, with online viewership exceeding one million, achieving effective dissemination from professional circles to the general public.This comprehensive communication strategy, encompassing mainstream media, industry media, and social media platforms, not only showcases the innovative vitality of Chinese musical instrument brands but also significantly enhances the brand awareness of the Huangqiao violin industry.

Leading the way with vigorous momentum, Huangqiao violins are writing a new chapter. The buzz generated by the Shanghai exhibition is translating into tangible momentum for the development of the Huangqiao violin industry. This triumphant return not only demonstrates the innovative strength of Yinuo International, leveraging Huangqiao's profound industrial foundation, but also provides a successful model for local enterprises on how to "go global."

As an industry pioneer that has expanded from Huangqiao to the world, Yinuo International's breakthroughs will undoubtedly bring more orders to the local supply chain and create a larger platform for industry talent. We firmly believe that the Huangqiao violin industry will usher in a new round of upgrading and leapfrogging, making the golden brand of "China's Violin Capital" shine even brighter on the world stage.