PHOENIX Signed Artist Liao Haoyue Visits INNEO International Musical Instrument Group to Explore New Frontiers of Art and Brand Integration

Recently, Liao Haoyue, a renowned violinist and signed artist of the PHOENIX brand, visited the Zhuhai branch of INNEO International Musical Instrument Group, where she was warmly received by Qian Junjian, General Manager of the Group. The two sides conducted in-depth discussions on topics such as art promotion and brand symbiosis.

During the visit, General Manager Qian Junjian introduced the strategic positioning of the Zhuhai branch as the Group's R&D center: it focuses on the core technologies of intelligent musical instruments, and is committed to integrating innovative technology with traditional craftsmanship through a complete R&D transformation system to lead the evolution of musical instruments into intelligent terminals. This clear path of technology driving art left a profound impression on the artist.

In the forum, the two sides exchanged insights on the current situation of the musical instrument industry, the art promotion ecosystem, and the integrated development strategy of artists and high-end musical instrument brands. General Manager Qian Junjian expressed his gratitude to Liao Haoyue for her outstanding contributions on the professional stage as a brand-signed artist. He emphasized in particular that INNEO International Group has always regarded "quality" as the foundation of the brand and has established a complete quality control system covering material selection, craftsmanship and sound quality testing. The professional use and in-depth feedback from artists are important driving forces for the continuous optimization of this system.

Liao Haoyue expressed her deep recognition of this. Combining her rich performing experience, she stated that an excellent musical instrument must be an integration of the three values of "material, craftsmanship and sound quality". She shared in particular her experience of using the PHOENIX OVD901 violin in the recent national tour of Rose and Butterfly – Love of the Violin, spoke highly of its stable performance and outstanding artistic expressiveness, and affirmed the PHOENIX brand's professional adherence in these three dimensions. At the same time, from a performer's perspective, she put forward forward-looking suggestions on how musical instruments can better adapt to diverse artistic scenarios.

This exchange is not only an in-depth dialogue between artistic inspiration and industrial wisdom, but also a precise connection between the needs of performers and the craftsmanship of manufacturers. Both sides agreed that the collision of art and technology is bound to bring more surprises to the future of music. INNEO International Musical Instrument Group will continue to join hands with Liao Haoyue and many outstanding artists to explore more diversified cooperation models, serve the art of music with more excellent products, and let the world hear the sounds of wisdom and beauty from the East.