Deepening Roots in North America, Leading Globally: INNEO Group Shines at NAMM SHOW for 8 Consecutive Years, Setting New Records Across Multiple Fronts

     Recently, The NAMM SHOW 2026, the annual benchmark event for the global music industry, concluded successfully in Anaheim, California. As a leading domestic musical instrument supplier, INNEO Group achieved multiple historical milestones during its eighth appearance: showcasing "Made in China" strength with the largest booth among peers, setting a new record high with on-site transaction volume exceeding 2 million US dollars, successfully forging strategic partnerships with three world-class international brands—Dominant Strings, Despiau Bridges, and BAM Cases—and finalizing the expansion of its US warehouse alongside the official launch of integrated online and offline teams. This participation marks INNEO Group's comprehensive breakthroughs in three core dimensions: international recognition of high-end string instruments, market appeal of smart new products, and localized operational capabilities in North America.

      Coinciding with NAMM Association's 125th anniversary and the 50th milestone of its relocation to Anaheim, this year's exhibition attracted industry elites from around the world. INNEO Group made its presence felt with the industry's largest booth, featuring an open exhibition space that ingeniously integrates traditional craftsmanship with modern technology. The booth showcased the full range of high-end string instruments and new smart musical instruments, establishing itself as one of the most watched Chinese exhibitor brands at the event.

      The booth buzzed with activity, drawing professional buyers, musicians, and representatives from music education institutions across more than 20 countries including the United States, Colombia, Ecuador, and Malaysia. The number of effective business contacts increased by over 40% compared to the previous edition. Among the highlights, the PHOENIX handcrafted premium violin OVD901 series won high praise from numerous professional American musicians for its exceptional acoustic performance and craftsmanship, hailed as "a professional choice that combines classic European tone with contemporary playing comfort." During the exhibition, the series received cooperation intentions from clients in more than ten countries, further solidifying the brand's reputation and influence in the high-end segment through tangible market feedback.

      Amidst a slowdown in global violin market growth, INNEO Group achieved countercyclical growth through technological innovation and quality upgrading. On-site transaction volume exceeded 2 million US dollars, a year-on-year increase of over 50%, setting a new single-day sales record since its first participation. This achievement not only confirms the strong manufacturing capabilities of Chinese musical instruments but also highlights the sustained international demand for cost-effective, high-quality string instruments.

     The global debut of the PHOENIX Super Smart Guitar K1 was the standout highlight of this year's exhibition. Innovatively integrated with artificial intelligence (AI) technology, it features cutting-edge functions such as intelligent arrangement, universal mode, and adaptive playing feedback, earning the reputation as a "supercharged AI smart guitar" in the industry. It precisely defines the future direction of instrument intelligence and immediately garnered in-depth agency intentions from numerous distributors in North America and Europe.

North American Localization Gains Momentum, PHOENIX Sets a New Model for Brand Globalization

      Leveraging the strong momentum of this exhibition, INNEO Group further advanced the implementation of its core North American strategy: officially finalizing the US warehouse expansion plan, which is expected to be put into use in mid-2026 with a threefold increase in storage capacity; simultaneously launching full-scale operations of its online and offline teams to build an integrated support system of "local warehousing + online platforms + offline services." This initiative will significantly shorten order delivery cycles in the North American market and provide local clients with more efficient and stable supply chain support and after-sales service.

     Prior to this, the self-owned PHOENIX brand had already laid a solid foundation in the North American market: achieving consistent sales success in the United States, Canada, and Mexico through the Amazon platform, and gradually entering multiple offline musical instrument stores and music education institutions. This has formed a virtuous growth path of "online-driven, offline deepening," taking the lead in realizing the critical leap from "product export" to "brand rooting."

      With the full implementation of its North American operational system and the continuous expansion of its global network, INNEO Group is stepping forward more firmly to connect with the world's music stage.