Phoenix, known as "凤凰" (Fènghuáng) in Chinese, symbolizes the mythical bird of rebirth. Legend has it that the Phoenix lived beside a dry well on the Arabian Peninsula. At the break of dawn, it would bathe in the morning sunlight, perch on tree branches, and sing melodies of enchanting beauty—so captivating that even the Sun God would pause to listen.

Every 500 years, when the Phoenix senses its cycle of renewal approaching, it builds a nest from fragrant twigs and ignites itself in flames. As the fire consumes its form, a newborn Phoenix emerges from the ashes, soaring upward in a graceful arc. Across the sky, a rainbow resembling a musical staff appears, while embers and sparks scatter like musical notes, creating a spectacular scene known as the "Song of Eternal Life"—the涅槃 (nièpán) of the Phoenix.

It is said that the Phoenix’s song was the closest sound to the human voice, a legend that embodies both the exquisite tonal quality of Phoenix and the brand’s enduring legacy.