INNEO Musical Instruments Phoenix Violins Stunned the International Violin Culture Week
2025/04/03
At the just concluded 2025 Shanghai Spring International Violin Culture Week, the high-end brand PHOENIX series violins from the association's vice president INNEO International Musical Instruments made a stunning debut. The immersive exhibition area with the theme of "Oriental Violin Making Art Dialogues with the World" was particularly eye-catching. At this most influential string music culture event in the violin industry, a total of 38 top violin making workshops from around the world gathered.
Masters gather to witness the inheritance of craftsmanship
On March 28, with the opening of the "China (Shanghai) Excellent Violin Makers Exhibition" at the Shanghai Conservatory of Music Opera House, PHOENIX Phoenix made a grand appearance with six ingenious series: from the collection of Zhang An, President of the China Violin Makers Association, to the limited works of Romanian violin maker Florin Badea; from the annual award-winning new works of senior technician Qin Xuming, to the "Voice of Time" series using patented antique technology, each exhibit presents the wisdom of violin making across the East and the West. The particularly eye-catching "Concert Hall Solo Level" custom violin, its acoustic laboratory data, especially the audio-visual experience of feel, sound quality and timbre, has reached the industry-leading level, which attracted professional performers to exclaim after the trial: "This is the perfect interpretation of Stradivari's spirit in contemporary China."
The phenomenal exhibition area has attracted industry attention
On the first day of the exhibition, the PHOENIX exhibition area located in the center of the Shanghai Conservatory of Music Opera House ushered in a peak in visitors. Data shows that the brand receives more than 800 professional visitors per day, setting a record for the flow of exhibitors in previous years. The string professor, orchestra leader and performer, professional teachers and students of the Conservatory of Music signed a purchase agreement for teaching instruments on the spot after the trial performance; the internationally renowned symphony orchestra plans to include PHOENIX's "master-level" violins in the list of spare instruments for the tour. The "Acoustic Laboratory Experience Area" set up on site uses the mobile phone App to visualize the sound wave imaging technology to intuitively display the resonance characteristics of the instrument. This display mode that integrates technology and art has won high praise from industry experts.
The international advancement of national brands
It is worth noting that PHOENIX Phoenix Cultural Exhibition and Sales Center (No. 917, Zhongshan South Road), as a strategic node of the "Shanghai Music Culture Consumption Recommendation Map", simultaneously launched the "Global Violin Maker Residency Program" during the event week. Qian Junjian, founder of Yinuo Musical Instruments PHOENIX brand, introduced: "We are building an 'Oriental Cremona' ecological system, and promoting Chinese violin making standards to the world through the establishment of international master studios, the establishment of acoustic research and development centers, and the cooperation of industry, academia and research with European music academies. "Currently, PHOENIX products have entered the professional markets of 27 countries around the world, and its original "composite annual ring material selection method", "technical process intelligent detection system", and "violin acoustic multi-round sound detection and grading standards" have gained widespread consensus in the industry.
