Viral Bestsellers & Strong Orders! INNEO International Leads Smart Instrument Brands Going Global at the Canton Fair
2026/04/29INNEO International Shines Bright at the 139th Canton Fair
A new chapter unfolds at the grand Canton Fair, where INNEO International stands out with remarkable achievements. During the 139th China Import and Export Fair (Canton Fair), INNEO International Musical Instrument Group made a strong appearance with its PHOENIX high-end string instruments and full lineup of smart musical instruments. The company won high recognition from global buyers, with surging intended orders, and received a visit from Wan Wenhua, Deputy Secretary of the Taizhou Municipal Party Committee and Mayor of Taizhou, who praised and supported the company's innovative development and high-quality global expansion.
Intended Transactions Lead the Industry, Achieving a Strong Start in Both Lines
At this Canton Fair, INNEO International gained huge popularity among domestic and international buyers with its strong product competitiveness. The daily intended transaction volume exceeded 800,000 US dollars, with cooperation intentions covering more than 30 countries and regions including Europe, the United States, Japan, South Korea, the Middle East and Southeast Asia. The differentiated layout of its two major product lines achieved a full-scale breakout.
The PHOENIX K1 Super Smart Guitar became the undisputed star of the show. This innovative product integrates AI intelligent accompaniment, stringless touch control and detachable portability, precisely addressing the core demands of young global consumers for instruments that are easy to play, highly entertaining and flexible for multiple scenarios.At the fair, the experience area was constantly crowded. Buyers from all over the world rushed to try it out, and many clients expressed strong cooperation intentions on the spot.
Meanwhile, the PHOENIX high-end string instrument series continued to demonstrate professional strength. Procurement representatives from professional orchestras and music school teachers from Germany, Austria, Japan and other countries visited the booth specially to test-play the instruments, and spoke highly of their tone, hand feel and craftsmanship.
During the fair, INNEO International signed annual supply framework agreements with several long-established European music stores. The intended order value of the high-end string instrument series rose steadily, achieving a double harvest of reputation and performance.
“We need hit products like the K1 to attract young users, and also professional string instruments like the OVD901 to serve high-end customers. INNEO is one of the few Chinese brands that can satisfy both ends,” said Rhapsodie Group, a leading digital music education platform in Indonesia. After in-depth experience of INNEO's full product range, it signed a three-year strategic cooperation agreement covering smart guitars, high-end string instruments, smart pianos and other full categories on the spot.
From Exhibits to Bestsellers, Rising Market Recognition
The PHOENIX K1 Super Smart Guitar redefines the instrument experience with innovative technology. It not only attracted professional buyers, but also drew Uncle John (Dancing Guy of the Minnesota Timberwolves), an NBA internet celebrity with tens of millions of followers, to visit and experience it. He spoke highly of the product after an immersive trial, bringing the K1 phenomenal international attention and viral popularity.
In the traditional string instrument sector, PHOENIX adheres to high-end positioning and exquisite quality, continuously refreshing its international professional reputation. Many European dealers admitted that its tonal performance surpasses European instruments of the same price range. Coupled with more efficient delivery cycles and flexible customization capabilities, its competitiveness is particularly outstanding.
This strong confidence comes from INNEO International's long-term commitment to craftsmanship. The PHOENIX OVD901 series has not only obtained dual authoritative certifications from international luthiers and renowned performers, but also won the championship in a blind test at the recent Shanghai Spring International Violin Culture Week, surpassing handmade instruments by master makers from Italy, Romania and other countries. From silent cultivation to becoming the preferred choice in the global market, this is the concentrated return of INNEO International's years of deep investment in technology and craftsmanship.
Mayor Visits the Booth, “Technology + Craftsmanship” Wins Official Recognition
During the Canton Fair, Wan Wenhua, Deputy Secretary of the Taizhou Municipal Party Committee and Mayor of Taizhou, visited INNEO International's booth in person. President Qian Junjian demonstrated the innovative achievements of smart instruments such as the PHOENIX K1 Super Smart Guitar and smart piano on site, and introduced the export status and global market layout of high-end string instruments.
Mayor Wan watched the demonstration with great interest and paid close attention to the innovative highlights including the “Universal Mode” of the K1 Super Smart Guitar and the automatic performance function of the smart piano. She fully affirmed INNEO International's exploration of promoting transformation and upgrading with new quality productive forces, and encouraged the company to deepen R&D, focus on the global market, and achieve greater breakthroughs in the medium and high-end instrument sector. She added that the municipal government will continue to strengthen services and support, and fully back the company's high-quality global expansion.
From surging intended orders to high official recognition, from viral new products to leading the industry, INNEO International delivered a satisfying report card at the Canton Fair. In the future, we will build on this momentum, continue to deepen the medium and high-end instrument sector, expand our global market layout, strive to become a benchmark for Chinese musical instruments going global, and unlock more new overseas opportunities!