Music Equality, Universal Acclaim. INNEO International Musical Instrument Launches Blockbuster "K1 Super Smart Guitar" at New Product Release

On October 23, INNEO International Musical Instrument Group successfully held its "2025 Global Partners Conference & PHOENIX Smart Instrument New Product Launch" at Shanghai Jumeirah Himalaya Hotel. The highly anticipated "K1 Super Smart Guitar" made a stunning debut as the year's flagship release.

Redefining the Smart Guitar, Making Musical Dreams Accessible

At the event, General Manager Qian Junjian personally unveiled the K1 Super Smart Guitar. He stated: "The K1 is not just a product, but a key to the world of music. Through technological innovation, we aim to transform music from a specialized skill for the few into an everyday experience for the many."

The development of the K1 Super Smart Guitar stemmed from a deep understanding of the challenges faced by music beginners – from finger pain and difficult chord transitions to tedious music theory and solitary practice. Equipped with an "All-in-One Mode," it enables users to "pick up and play, perform solo like a full band." Combined with innovative silicone strings and a professional-grade sound system, the product maintains authentic playing feel while significantly lowering the technical barrier. This allows every user to easily create musical moments and step onto their own stage of creativity.

Industry observers point out that the K1 represents not just a hardware iteration, but an upgrade in musical experience. It has redefined the relationship between ordinary people and music creation, advancing instruments from mere playing tools to "intelligent partners."

Strategic Partnerships Reach New Heights, Global Influence Continues to Grow

The event served not only as a showcase for new products, but as a platform announcing Yinuo International's global strategy and industrial layout. In an electrifying atmosphere, Chinese and international partners shared firsthand experiences of capturing markets together with Yinuo. The excitement peaked with the signing of a series of landmark strategic cooperations.

Yinuo International and Gree Electric reached a strategic partnership, pledging joint efforts in smart manufacturing, technological R&D, and global market expansion. A cooperation agreement was signed with the Songzi Municipal People's Government to deepen integration between the musical instrument industry and regional economy, establishing a new industry hub integrating production, education, and research. Additionally, on-site signings with multiple key domestic and international clients demonstrated the vigorous expansion of Yinuo's global network and the strong international appeal of the PHOENIX brand.

Dual-Strategy Drives the Future: From "Made in China" to "Intelligently Made in China"

From the PHOENIX series violins earning international professional recognition to the K1 Super Smart Guitar demonstrating disruptive innovation capabilities, Yinuo International has perfectly showcased its powerful strategic synergy. On one hand, it maintains dedicated craftsmanship in traditional instruments like violins, earning professional respect through exquisite artistry and pure tonal quality. On the other, it uses smart instruments as breakthrough points, integrating Eastern aesthetics with cutting-edge technology to pioneer new market segments and lead the industry's intelligent transformation.

Progressing from the quality commitment of "Made in China" to the ecosystem development of "Intelligently Made in China," Yinuo International is utilizing products as mediums and strategy as blueprint, carving out a unique development path in the global musical instrument industry – not merely manufacturing instruments, but actively shaping new paradigms for future musical experiences.

About INNEO Group:

INNEO Group is a National High-Tech Enterprise and a Key National Cultural Export Entity. Its flagship PHOENIX brand products have reached over 50 countries and regions worldwide, maintaining leadership in the premium violin category across major e-commerce platforms including Amazon, JD.com, and Tmall.